City Fish Logo design

This project is about choosing a
company – for my project, I chose City 
Fish - and incorporating their characteristics
and distinct personality into the logo in
a way that is easy to communicate and understandable.

The basic shape of this logo is the fish, 
which has the city shape inside and the
tail that expresses the speed and the movement. City Fish sells seafood, and delivers it to the customers, so, I tried to express the movement of delivery in the
logo as well.