WE magazine is a trend forward magazine inspiring young generations to experience a unique approach to fashion, music, and travel in Korea, China, and Japan.
The name WE came from the words WEST and EAST. We wanted to connect these two different sides with our magazine. WE also means we, as in “together.” The three lines in the letter E represent the 3 different countries from the East: Korea, China, and Japan. Our slogan for the magazine is NEW WAVE FROM THE EAST. The designs for each issue will reflect our concept for the magazine. To express our vision of WE as a trend forward magazine, we tried to focus on using unique and fun layouts and typography throughout the magazine.
For every issue, we decide on two colors as a theme color for the issue to symbolize two different cultures blending in harmony. For our first issue, we chose to use bright pink and blue to express the fun and energetic atmosphere of our feature articles.